Instagram is getting bigger and more influential by the day. It now has more than 800 million active users, making it one of the largest social media platforms. It is also the perfect platform to use for a variety of purposes, from personal branding to connecting with a broader audience and promoting your work.
The key to conquering Instagram is great visuals. If you’re like me and you work from a home office, setting up an office that looks good on camera will make producing Instagram content – and content for other platforms, including YouTube – a lot easier. Here are some of the design ideas to begin with.
Limit the Number of Colours
Look at the most successful Instagram influencers and you will quickly notice a pattern. Their indoor, in-office photos are usually taken in rooms or areas with a limited number of colours. White and light grey are the most popular colours in this genre, but you can easily integrate other colours into your home office as long as you limit the number colours in the room.
You can also mix and match colours with patterns and textures. I personally love the combination of white walls and silver or steel accents. White and wooden textures also work great together. Once a main theme is defined, you only need to build the rest of the room around it.
Another important factor to consider is balance. You can’t have a clean-looking home office when all of the office appliances and ornaments appear unorganized. Add elements to different areas of the office as you see fit. Avoid overcrowding one part and try to maintain balance by using spaces (white space in particular) and levels (such as elevating your main monitor with a stand).
More Natural Light
The best lighting to use is natural light. Natural light, especially during the golden hours, offers the most flattering results when used for photography. Since light is entering the office through windows, you have more control over the softness and intensity of the light.
You can still use artificial light to brighten things up, but there are a few details to attend to when you do. For starters, find high quality LED lights for better colour accuracy. Cheap, low-quality lights will produce a green or purple hue when used for photography.
You also need to pay close attention to the softness and direction of the light. Try to position the light so that you can take pictures without them being exposed in the frame.
Every detail of the home office helps create the perfect setting for your Instagram and social media posts. There is no point in having a modern-looking, super-clean desk when you have an old radiator on the corner of every photo. Look at the catalogue of modern radiators on Warmrooms.co.uk to solve this problem once and for all.
With a sleek and clean home office set up, you can make Instagram photos, produce your own YouTube videos, and develop a stronger social media presence as a professional or a business owner. You’ll also have an awesome home office to work in!